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The
Public Awareness Committee continues to be busy promoting
AIA NJ architects and their accomplishments.
The
Committee is currently following up on Design Day
press. A package of press releases with photos and
the architect's statement was sent to a variety of
targeted local and statewide papers. A number of papers,
including the Trenton Times and the Princeton Packet
have shown an interest in printing a feature story
about the winning projects. The New York Times ran
a feature article about the Design Award winners on
Sunday, December 7th. Press releases with photos were
also sent out to targeted papers about the service
award winners.
This
year the Committee also focused on a paid advertising
campaign. Advertising is a costly venture and can
be limiting. We were able to create a radio sponsorship
campaign that will fit in to the Committee's budget
while maximizing the limited amount of airtime we
could afford. The Board approved the Committee's plan
and radio spots will will play on NJ 101.5 FM and
WBGO jazz 88.
VOTA
The Value of the Architect (VOTA) video and CD-ROMs
are still available. If you would like to purchase
a copy of the CD or video, please contact Christina
Meo at (609) 394-7477 or cmeo@nbeckerassoc.com or
visit the new AIA NJ website to download a copy of
the order form.
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